Sunday, December 8, 2019
Research Methods For Business Samples for â⬠MyAssignmenthelp.com
Question: Discuss about the Research Methods For Business. Answer: Reflection report This research is beneficial for me because it has not only developed my research skills but also developed my marketing skills. This research has increased my knowledge about advantages and disadvantages of using the social network in business practices. I have also learned that research on the social network has a wider scope from business perspectives. This research has increased my knowledge about social media as I have learned that social media is a sort of media which makes link between readers by different platforms named YouTube, Facebook, and Twitters. I have also gained experienced about the potential advantages of social media. In this way, I have learned that social media enables the company to interact with a large amount of population who lives in across the globe. It aids to stimulate the business growth. There are different kinds of companies like travel and tourism, retail, and electronics which have expanded their business by selling their products and services throu gh online channels (Schaltegger and Wagner, 2017). I have also gained learning that social media leads direct communication with the customers on the subject of delivering added value. It can be used to encourage the customers to recommend the products and services of the particular company (Zikmund, et. al., 2013). It was beneficial to me to recommend my companys product to a large number of customer hence it can provide me professional growth. During this research, I have also gained my understanding of the key characteristics of social media network. In such way, I have learned that social media network is the direct communication between customers and businesses. It provides the business to generate a direct bonding with the customers and also leads to encouraging the network (Hair, 2015). This experience has not only developed my marketing skills but also improved my communication skills as I am competent to directly communicate with the customers. From this research, I have also increased my knowledge regarding disadvantages of using the social network in business practices. In this way, I have learned that, through the social media, people are capable to send a direct message towards products and services that can be seen by other customer and it cannot be unseen from the websites. Hence, if a customer gives negative feedback to any products and services of a company then it should be resolved promptly (Bocken, et. al., 2014). This experience was effective for me to make a judgment regarding solving the negative feedbacks. Consequently, I can grow in my career by making the right decision at right time within an organization. This research has also created my understanding with respect to the cyber threat. I have learned that cyber threat can be occurred during using social media practices. Hence, the company should assess their social media frequently in case they not handle it by itself. At the same time, cybersquatters enable the corporation to protect the people on social media (Hair, 2015). As a result, I am competent to use this tool in their business practices to protect the customer and their organization existence on social media. From this research proposal, I have developed my research skills in terms of using research design. I have learned that research design is beneficial to facilitate the suitable guidance to collect the information and assess the findings of the research topic. It is also analyzed that there are different kinds of research design is used by a researcher like quantitative and qualitative (Bocken, et. al., 2014). I have also learned that this research topic is based on the subjective nature as a researcher will choose the qualitative research design. This research design is used to make conceptual framework and theories about the research issue (Leonardi, et. al., 2013). Together with, I have learned that quantitative research is used to assess the data of survey through a questionnaire. As a result, I am able to use these research designs in future. I have also gained learning about different approaches like inductive and deductive approach. In this way, I understood that inductive appr oach is used to obtain the reliable and valid outcome. As well, this approach is used to generate theory about the research issue. During this research, I have also boosted my experience regarding sampling and sample size. Sampling is a process of choosing the participants from the targeted population (Myers, 2013). This process is essential to obtain the data about research issue. I have gained my understanding that there are two kinds of sampling procedure is used to select the respondents such as probability and non-probability sampling method. As a result, I am enabling to choose the right participant by using the appropriate technique. From this research, I have also enhanced my knowledge about data collection method. In this way, I knew that data gathering process is beneficial to obtain the reliable and valid information about the research topic. There are two methods of collecting the data named primary and secondary. In this way, it is analyzed that primary data is collected from survey through questionnaire and interview methods whereas secondary data is collected from a different textbook, academic journals, online and offline websites, annual report and government publication (Sekaran and Bougie, 2016). In current time, I am competent to gather the information from different sources which would be beneficial to increase the profitability and productivity of my organization. This has also enhanced my market research skills as I can grow in this field in long-term. During this research, I have also learned that a researcher faces certain constraint to meet the research objectives. These constraints are time, cost and resources which creates difficulties to complete the research in a specified time period (Bryman and Bell, 2015). I have increased my understanding that researcher should concentrate to develop an appropriate questionnaire structure and choose the right respondents. I have also gained my knowledge regarding overcoming the research limitation. In this way, I knew that researcher should keep the privacy of confidential information regarding participants. In the last, I have gained understanding with respect to time schedule which is beneficial to do the particular activities of research in a specified time period. References Bocken, N. M. P., Short, S. W., Rana, P., and Evans, S. (2014) A literature and practice review to develop sustainable business model archetypes,Journal of cleaner production,65, pp. 42-56. Bryman, A., and Bell, E. (2015)Business research methods. USA: Oxford University Press. Hair, J. F. (2015)Essentials of business research methods. UK: ME Sharpe. Leonardi, P. M., Huysman, M., and Steinfield, C. (2013) Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations,Journal of Computer?Mediated Communication,19(1), pp.1-19. Myers, M. D. (2013)Qualitative research in business and management. USA: Sage. Schaltegger, S., and Wagner, M. (Eds.). (2017)Managing the business case for sustainability: The integration of social, environmental and economic performance. UK: Routledge. Sekaran, U., and Bougie, R. (2016)Research methods for business: A skill building approach. USA: John Wiley and Sons. Zikmund, W. G., Babin, B. J., Carr, J. C., and Griffin, M. (2013)Business research methods. USA: Cengage Learning.
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